1 Email to Steal, 1 Email to Learn From
The best fundraising emails surprise donors and keep them involved.
This old dog digs through an inbox full of mail every morning looking for buried bones ... uh, I mean buried treasure. Make sure your emails are counted among those few that survive the first and drastic purge of the day. Surprise me, involve me in a way that makes sense — and watch me grow into a donor who sticks with you. After all, retention is not a statistic; it’s a relationship.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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