10 Best Practices for Matching-Gifts Success

While "you won't get rich" from matching gifts, Longfield said, it's a great way to boost any fundraising campaign. Plus, there are lots of opportunities out there. In fact, Longfield said:

• There are more than 19,000 matching-gift programs in the U.S.
• Nearly one in 10 donors work for a company that matches gifts.
• And matching gifts make up 10 percent of all corporate philanthropy.

He added that the process is getting easier, with vendors increasingly providing matching-gift services.