10 Best Practices for Matching-Gifts Success

But that doesn't mean running a matching-gift campaign is seamless. Fundraisers still need to remember and implement these 10 best practices Longfield shared.

1. Remind donors to match their gifts
Put call-outs and reminders to matching gifts anywhere and everywhere. That includes "reminder" text in solicitations, matching-gift text in the acknowledgment and receipt, and a buckslip or leaflet as an add-on to an appeal or thank-you.