10 Best Practices for Matching-Gifts Success

5. Send matching-gift forms
Mail blank matching-gift forms or even "signature ready" forms, he said. He suggested providing an e-mail link to your matching-gift form in your e-mail marketing as well.

6. Notify donors when matched is received
Just as you provide gift receipts and thank-you acknowledgments for donations, do the same with matching-gifts, notifying donors when the match was received.

7. Ask your best, most likely donors to match
Contact donors who are most likely to match gifts, Longfield said. This includes those who have provided matching gifts in the past, high-value and loyal donors who donate regularly, and even major-gifts donors. He said it's even a good idea to ask new donors if it's something they'd consider.