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Attracting new donors is harder than keeping the ones you’ve got. But keeping the donors you have is easier said than done.
The session “Be Your Donors’ Favorite Charity: 10 Tips to Keep Them Giving Again and Again” presented by Heather Burton, product marketing manager at Sage Software, on Monday at the AFP 44th International Conference on Fundraising in Dallas, offered attendees these actionable tips to keep donors engaged and giving:
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Abny Santicola
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