10 Best Practices for Netting and Keeping Donors

9. Practice continuous improvement. Hone and improve your processes as your knowledge of and experience with donors grows. Burton recommended gathering staff together after major fundraising initiatives to review strengths and weaknesses of the effort and prepare for the next one. Evaluate, document and improve upon each fundraising effort. “Continuous improvements made to all aspects of your organization will not only help your programs be more effective, but will create an organization that your donors will be happy to be affiliated with,” she said.