10 Best Practices for Netting and Keeping Donors

1. Be accountable. Accountability builds trust with donors. Be forthcoming in financial audits and make sure that you use the money you raise for the purposes you outline in your solicitations, and communicate this to your donors. “Once a donor is lost due to a lack of trust, rarely do they return,” Burton said. “Being accountable for the funds you raise will keep your organizational integrity intact and your donors contributing to your cause.”