10 Best Practices for Netting and Keeping Donors

4. Make it personal. Personalize the salutation, but also include details of the recipients’ most recent gift such as the amount that they gave, when they donated and the campaign they donated to in solicitation and thank-you letters. When possible, physically sign letters, hand write addresses on outer envelopes and use First Class stamps. Also, acknowledge any uniqueness to their gift, she said, such as whether it came from a family trust, through a neighborhood event or was designated for a specific purpose. “This level of personalization shows you are paying attention not only to the gift itself, but the donors’ intentions,” she added.