10 Best Practices for Netting and Keeping Donors

5. Be consistent. Understand the expectations that exist with different donors and the goals and limitations of your organization so that you can meet those expectations. Make sure you are consistent in your messaging, in the events you hold, in the communications vehicles you use and in the timing of campaigns. Communicate with donors any changes in what they’ve grown to expect from you. If the date that a special event is being held needs to change or if your organization has a new logo, communicate that with donors. Inconsistency can lead donors to doubt your organization. But “keeping the donors in the loop will strengthen their relationship with your organization and gives you another chance to touch your supporters,” Burton said.