10 Best Practices for Netting and Keeping Donors

6. Show donors how they’ve helped, without an ask. Share success stories when you thank donors to show how their contribution is making a difference, regardless of the gift size. Reiterate this in all subsequent donor communications like the newsletter, Web site, and e-mail and direct-mail solicitations. Doing this frequently is key. “Reaching out to your donors often and through a variety of mediums will help keep ‘top of mind’ awareness for your organization,” Burton said.