10 Best Practices for Netting and Keeping Donors

8. Build circles of support to reinforce your message. Encourage your board, volunteers and staff to talk with others about your organization in their everyday interactions. Build relationships with local businesses and leverage networking groups and clubs to market your organization. Word-of-mouth marketing attracts new donors, creates a good image of the organization within the community and promotes donor retention. “The more people who speak highly of your organization, the greater chance your donors will be hearing messages of credibility and worthiness in casual conversation. These messages confirm their choice in supporting your organization and can generate further excitement about being a consistent contributor,” Burton said.