10 Common Mistakes Made by Nonprofits on Social Media
If your organization is making five or more, a rethink is in order.
For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn and Foursquare to promote nonprofits. I've watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I've seen latecomers begin to dabble with Facebook and Twitter just this year. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, returns on investment.
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