10 Common Mistakes Made by Nonprofits on Social Media
If your organization is making five or more, a rethink is in order.
Mistake No. 9
Posting only (boring) marketing content
Make a donation! Come to our annual gala! Sign our online petition! Make a donation! Like us on Facebook! Follow us on Twitter! Oh yeah, PLEASE make a donation! Blah, blah, blah. Sorry, but it's the truth. If all your nonprofit does on social-networking sites is marketing, then I guarantee no one is listening and your ROI is next to nil.
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