10 Common Mistakes Made 
by Nonprofits on Social Media

Mistake No. 1

Using a horizontal logo for your avatar

Your nonprofit's avatar is your visual identity on social-networking sites, and with the exception of LinkedIn Groups, all social-networking sites require a square avatar. Unfortunately, many nonprofits upload horizontal logos to serve as their avatars, resulting in the obvious cropping of the images. Would your nonprofit ever put a cropped, completely wrecked logo in print materials or on its website? Absolutely not! Yet tens, if not hundreds, of thousands of nonprofits every day send messages to their communities on social-networking sites with completely wrecked logos. Craziness!