Go On ... I Dare You

8. Get personal

Most donors feel more comfortable about giving to an organization if they feel they know someone there. Why, then, do so many nonprofits work hard to make their messaging sound like impersonal, bloodless business communications? It's utterly self-defeating. Make your communication personal, real — one person talking to another. Talk like you know your donors. Reveal things about your life. Be open about how you feel. A human talking like a human is refreshing these days.