Go On ... I Dare You

9. Ask too much

If you're like a lot of fundraisers, you live in terror of soliciting your donors too much. You believe doing so will cause some kind of angry mass exodus. After all, you get the too-much-mail complaints, and half the experts warn you that you'll "fry the file" or otherwise cause deep damage. I've got news for you: I have yet to find a shred of evidence that more communication hurts — and I've searched for years. The only thing increased solicitation causes is increased revenue. Really.