Go On ... I Dare You
Feeling brave? Here are 10 fundraising challenges for the new year.
10. Do something annoying
It's odd, but almost anything that's on your personal list of pet peeves has a good chance of being good for fundraising — such as:
- Sentence fragments. Good, readable writing.
- Corny, old-fashioned design. Almost always more effective than the edgy, modern style designers prefer.
- Knickknacks. Don't sneer. Done right, premiums and freemiums work fundraising magic.
- Emotionalism. It might get under your skin, but being emotional is the heart and soul of successful fundraising. FS
Jeff Brooks is creative director at TrueSense Marketing and author of the Future Fundraising Now blog. Reach him at jeff.brooks@truesense.com.
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