Go On ... I Dare You
Feeling brave? Here are 10 fundraising challenges for the new year.
2. Make your homepage a giving page
If you'd like your website to raise funds, why hide the giving page so anyone who's thinking about giving has to hunt for it? Your "Donate Now" button is harder to find than you think. Put the form for giving up front.
3. Test something that makes everyone afraid
Fear keeps organizations from doing smart things.
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