Go On ... I Dare You

4. Let your donors leave your list

Right now, you have some donors on your list who don't want to be there. Maybe they have to cut back on their giving. Or they don't care about your cause anymore. Or they shouldn't have been there in the first place. Every time you contact them, they get a little annoyed. And they never give. You're just throwing good money after bad prospects, over and over again.