Go On ... I Dare You
Feeling brave? Here are 10 fundraising challenges for the new year.
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Jeff Brooks
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7. Ignore the watchdogs
Charity watchdogs are doing a lot of damage to nonprofits through their constant focus on financial efficiency. Trouble is, effectiveness isn't made up only of efficiency. Some causes are inherently less "efficient" than others. But the watchdog obsession with low administrative costs causes many organizations to badly distort their work to keep the percentages in line with watchdog preferences.
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Jeff Brooks
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