10 Foolproof Fundraising Tactics
9. Be unique
Remember, even though you have a worthy cause, you're still in a competitive marketplace. Don't emulate the majority of your peers by relying on the sacred cows of fundraising. If you follow industry norms, the best you can hope for is normal results (which in most cases are pretty lousy). In order to have above-average or spectacular results, you need to be willing to break from what everyone else is doing (zig when everyone zags). Be bold.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
