10 Foolproof Fundraising Tactics
1. Practice donor love
A key concept in business says that a loyal customer is worth 10 times more than a new customer. Develop a sound stewardship system that ensures your thank-you letters get out the door within 48 hours. Communicate with your donors on a weekly or monthly basis, and keep it consistent. Donors prefer to be kept notified on a timely basis in a simple manner rather than receive a glossy magazine publication (that makes them wonder what the heck you're doing with their money) once every two years. A two- to four-page quarterly newsletter is ideal. No e-mail newsletter? It's time to start!
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
