10 Foolproof Fundraising Tactics
4. Learn to use social media to engage
Twitter and Facebook are not broadcast mediums. They are, however, perfect tools of engagement. Question your donors and prospective donors regularly to get their input. Establish genuine dialogue on Facebook. Invest in the time it takes to grow a social-media fan base.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
