10 Foolproof Fundraising Tactics
5. Stay the course
Develop a balanced, thoughtful fundraising plan that includes realistic goals for grants and corporate support, individual support, program support, and events. Plan for "multiple streams of income," yet with an eye to maximizing those activities that bring the highest return on investment.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
