10 Creative Strategies to Cut Through the Clutter
[Editor's Note: During their presentation, “30 Ideas in 60 Minutes: Your Hour of Creative Power,” at the Association of Fundraising Professionals Fund Raising Day in New York on June 11, Jeff Brooks, creative director at TrueSense Marketing; Moira Kavanagh Crosby, president of MKDM; and Dennis Lonergan, president of Eidolon Communications, provided direct-response and online fundraising strategies to make your fundraising solicitations stand out from the crowd. Here, Crosby outlines her 10 strategies from the session.]
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