10 Creative Strategies to Cut Through the Clutter

Virginia Discovery Museum sends a mailing monthly to new members three to four months after joining the museum. It has a friendly tone, look and feel, very much in sync with the organization. It asks members, “How are we doing?” and includes a friendly report card for them to send their comments. It also lets them know a few more things about the museum, including the fact that membership dues only cover 23 percent of operating expenses, and it invites them to consider making an additional gift to the museum.