10 Creative Strategies to Cut Through the Clutter

5. Be intelligent, in the mail.
This tip is courtesy of Joe Gomez of Federal Direct. The cutoff date for all mail having the Intelligent Mail Barcode is May of 2011. It’s a long way off, but don’t forget that some donors hold on to reply envelopes for a very long time. Your organization could be mailing reply envelopes now that won’t be returned to you until next summer.