10 Creative Strategies to Cut Through the Clutter

If you haven’t switched over to the IMB yet, you could be risking deliverability problems with your reply mail. For details on updating your reply envelope barcodes with the IMB, go to ribbs.usps.gov and click on the “Intelligent Mail Services” link.

6. Extend renewal messaging window with midyear membership upgrade offer.
The most powerful word in fundraising is “renew” because it’s the message that generates the most net revenue in our programs. Organizations develop membership-based programs that give them a basis for renewing their contributors once a year in multipart membership-renewal campaigns.