10 Creative Strategies to Cut Through the Clutter

What all this means is the last week of the year and especially the last days of the year are huge in online fundraising. If you’re not soliciting your constituents online at this time, you’re missing a big opportunity. Don’t just solicit during this time frame — send a pure thank-you e-mail, too.

9. Sometimes the most effective subject line doesn’t mention the subject.
Often the most effective subject line doesn’t mention the subject — particularly in e-mail and online communication, donors demonstrate a low tolerance for institutional-sounding headlines and messages.