10 Creative Strategies to Cut Through the Clutter

1. Scarce or shrinking prospect lists? Create your own.
People are getting more messages than ever, in more channels than ever, at a time when they have less than ever to give. This is particularly troubling in direct mail (the foundation on which most programs were built) because the model in DM is mail out/donors in. Market saturation and fragmentation of communication channels challenge this model.