10 Creative Strategies to Cut Through the Clutter

Don’t wait for your donors to lapse to focus special analytics, strategy and creative on them. Rethink your reinstatement strategy, and think about starting earlier, by starting a PREinstatement program.

Three steps to get started:

1. Know the vulnerable times in your donor relationships with your organization. Preventing donors from lapsing means understanding when and why they typically lapse. Use good analytics to develop a prelapse donor profile.
2. Develop and test strategies to prevent donors from lapsing. Now that you’ve identified the vulnerable times in a donor’s relationship with your organization, you can intervene with things like a special anniversary mailing, involvement communications like surveys, phone calls, premium offers.
3. Measure your results. Don’t be daunted if it takes a few different approaches to make an impact. Above all, measure your attrition rates before launching your preinstatement program and after so you can track the real impact of your efforts.