10 Creative Strategies to Cut Through the Clutter

In addition to the higher response rates, this also meant getting membership renewal done faster and earlier in the year, which meant spending less on reminder notices and leaving space/time for members to consider other giving offers later in the year.

3. Unbrand.
Sometimes an incredibly effective way to get noticed in direct mail is to NOT do the things you usually do to get noticed. Ditch the approved fonts, ditch the logo, ditch the official colors and just do words on paper. Unbrand.