10 Creative Strategies to Cut Through the Clutter

Un-marketing can be very effective marketing indeed. This approach can lift your mail results by as much as 30 percent or more.

4. Establish a new-member conversion program to boost second gift and retention rates.
Organizations with tangible memberships like museums traditionally have a harder time soliciting gifts above and beyond membership. After members join, they’re likely to get rolled into the existing special-appeals program. However, the messages you typically find in special appeals/annual fund aren’t truly in step with the new members’ mind-set.