10 Ideas for How to Chat It Up With Major Donors

In the book “Developing Major Gifts,” author Laura Fredricks defines a major gift as “a well-thought out personal decision.” In that case, isn’t a major donor anyone who makes a personal stretch gift after some serious consideration?

Let’s say I normally donate $100 a year to several different organizations and I decide to make a personal stretch gift of $1,000 to two organizations. I will probably be treated differently by those two organizations depending on their criteria for “size” of a major gift. But, shouldn’t both organizations notice that I increased my yearly giving by 900 percent and therefore reach out to me with a personal touch?