10 Ideas for How to Chat It Up With Major Donors

How does your organization classify a major donor? If it is on the size of a gift, how was that dollar amount established? Is it time to rethink how you identify a major donor?

Once you identify who your major donors are, you must build relationships with them. I’m the first to tell you to get on the phone and talk to your donors. But, my clients often ask for recommendations on what to say to a major donor when he/she has not made a gift in the past 12 months or how to start to build a relationship if one does not exist.