10 Key Online Fundraising Trends

Here are some key findings from the study:

1. Online giving grew 14 percent despite a difficult economy. Overall, 69 percent of organizations raised more in 2009 than 2008, while 31 percent saw declines in their online fundraising.

2. An increase in gifts drove fundraising gains. Of those that grew fundraising in 2009, 92 percent saw an increase in the number of gifts in 2009 compared to 43 percent of organizations seeing an increase in their average gift amounts.