10 Key Online Fundraising Trends

5. Small organizations grew fastest. Organizations with fewer than 1,000 e-mail addresses on file grew online revenue by 26 percent and gifts by 32 percent.

6. E-mail files continued to grow strongly. The total e-mail file grew 27 percent in 2009 to 39,100 constituents.

7. Web traffic continued to grow for most organizations, but at a slower rate. Sixty percent of organizations grew their website traffic from 2008 to 2009. Web traffic growth in 2009 was at 6 percent compared with double-digit growth seen in previous years.