10-Point Peer-to-Peer Event Checklist

However, planning and executing a peer-to-peer fundraising event isn’t as easy as snapping your fingers. It takes a great deal of planning and consideration about things that may not be evident at the outset.

At the 2014 Bridge Conference in National Harbor, Md., three fundraising professionals provided a checklist for launching a peer-to-peer fundraising run/walk/ride event. In their session "From Zero to 5K in 10 Months: The ABCs of Launching a Peer-to-Peer Based Run/Walk or Bike Ride," Sharon Kessler, interim director of special events at Children's National Medical Center Foundation; Hossein Noshirvani, executive VP and co-founder of Motionsoft; and Philip Schmitz, partner and CEO of CharityEngine, shared their insights.