10 Principles for Successful Peer-to-Peer Fundraising, Part 1

[Editor's note: This is part 1 of a two-part series. Check back next week for part 2.]

No matter if you're talking about buying a toaster, renting a movie or supporting a charity, people always trust personal recommendations more than information they get from corporations or organizations. That's why peer-to-peer fundraising can be such a powerful tool for any nonprofit, especially in this social-media age.