10 Principles for Successful Peer-to-Peer Fundraising, Part 1

In order to further understand your donors, create an empathy map, asking:

• What do supporters think/feel?
• What do supporters see?
• What do supporters listen to?
• What do supporters say/do?
• What is the supporter's pain?
• What is the supporter's gain?

Once you've gathered all that data, then validate your personas and empathy maps by testing them with real data. Conduct expert interviews, focus groups, online surveys and donor-behavior data studies to develop a better understanding of your supporters.