10 Principles for Successful Peer-to-Peer Fundraising, Part 1

3. Define roles and responsibilities
There are three main roles within every peer-to-peer fundraising campaign:

• Communications. Produce content and messaging. Coach and motivate fundraisers.
• Accounting. Manage donation data. Produce reports and receipts.
• Technology. Select and integrate the appropriate tools. Set up and maintain the technology.

It's vital to define who does what for each role, and every aspect must work in tandem. Fundraising does not work in silos, so communications, accounting and technology must be integrated to get the most out of your peer-to-peer fundraising campaign.