10 Principles for Successful Peer-to-Peer Fundraising, Part 1

4. Craft a compelling campaign story
Good stories are compelling, so naturally you should use the COMPEL framework to tell yours:

• Clear/concise. Be focused in your message and requested action.
• One idea. Distill your program and mission into one idea.
• Metrics. Appeal to the quantitative types through numbers.
• Personal. Help the audience connect to you. Leverage your supporters.
• Emotive. Show your passion to move your audience.
• Latch. Used mixed media to hook people in.

Restore NYC's Brick-by-Brick campaign introduction video is a prime example of the COMPEL framework.