10 Principles for Successful Peer-to-Peer Fundraising, Part 2

[Editor’s note: This is part 2 of a two-part series on the 2011 Nonprofit Technology Conference session “Peer-to-Peer Fundraising: 10 Principles for Success” by Mike Quinzio, director of operations at Change for Kids, and CauseVox co-founders Jeff Chang and Rob Wu. View part 1 here.]

6. Jump-start your campaign
Key to peer-to-peer fundraising success is creating momentum for the campaign so people will share it with others. And momentum equals mass times velocity. In the case of fundraising, mass is the number of supporters you have, and velocity can be several variables — the rate that supporters create fundraising pages, conversion rate, rate of donations, etc. Increasing either one has a direct effect of increasing momentum.