10 Reasons Why Most Major-Gift Programs (Stink)! — Nos. 8-10
Let me tell you a true story. I won't tell you the name of the nonprofit, because, quite frankly, it's too damn embarrassing. But, I tell it because it's an all too typical occurrence. A few of years ago a donor gave a $25,000 gift specifically for four distinct projects. The donor was thanked properly very soon after sending the gift.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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