10 Reasons Why Most Major-Gift Programs (Stink)! — Nos. 8-10
This donor's story is a warning to all of us. Donors want to know how they made a difference! If you are experiencing any barriers that prevent you from following up with donors and reporting back, take whatever means necessary to fix this problem. If you don't it will kill your major-gift program.
I don't care if it's a personnel problem or a technology problem. This has to be changed. This is the No. 1 reason why donors stop giving again. Yet, this continues to be a problem for nonprofits to address. If your organization is donor-centric, focused, whatever you want to call it, this becomes a priority. You do this right, good things will happen! I promise.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
