10 Reasons Why Most Major-Gift Programs (Stink)! — Nos. 8-10
Believe me, when nonprofit, MGOs or executive directors start to focus on the money rather than the donor, for whatever reason … they lose. Why? Because major donors are real people like you and me. They just have more money than most of us. They have the same fears, concerns and trust issues as we do. Just like you, if they detect that you only want money from them, your ability to form a trusting, long-lasting relationship will be compromised.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
