10 Reasons Why Most Major-Gift Programs (Stink)! — Nos. 8-10
Think about it in your own personal life. You know when someone really seeks an honest relationship versus just wanting something from you. The latter doesn't feel good, does it? You might provide the "thing" they are wanting, but you don't like it.
Now, you might actually get the "gift" from the donor when you chase the money, but the long-term relationship becomes damaged and, more often than not, the donor goes away and becomes another attrition statistic.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
