10 Reasons Why Most Major-Gift Programs (Stink)! — Nos. 8-10
All this major-gift stuff is about building and maintaining strong relationships with people. If that is the objective and you do that extremely well, the money will follow you. But, if you get tempted to go after the money without understanding the complexities and subtleties of the relationship, you have a real possibility of losing it.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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