10 Reasons Why Most Major-Gift Programs (Stink)! — Nos. 8-10
Hey, I've made this mistake myself. (I'll tell you about my story in the posts to come.) The only reason I can tell you the truth of this is because I've blown this rule big time! Thankfully, I've made it through in order to warn others.
As I've said in earlier posts, your job with your major donors is to know them and understand their passions. If you do that right and continue to trust that approach, your goals will be met.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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