10 Reasons Why Most Major-Gift Programs (Stink)! — Nos. 8-10
In fact, I think we talk about it so much that it's lost its meaning … its power and its punch. Are you sick to death of hearing about it? I know I am.
But, let me tell you something, the reason we keep hearing about it is because most nonprofits don't understand it and they most certainly don't practice it. It's not part of their DNA or mission. When was the last time you read a mission statement from a nonprofit that had anything to do with donors?
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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